A world map can hang on a wall, sit inside a notebook or become a digital collection of saved places. Bill Passman chose a more personal surface: his back.
His map tattoo became a changing record of travel, with countries filled in as he visited them. The idea is immediately readable, but it also raises an interesting question: what do we want a travel record to remember?

Photo: billpassmanworldtattoo.blogspot.co.uk
The story behind the map
ABC News’s February 2014 report described Passman’s project and the encounter that inspired it. In Utila, Honduras, he had seen another traveller marking places on a world-map tattoo.
Passman adapted the idea by colouring countries. The report described a map with sixty nations filled in February 2014, a snapshot of his travels at that stage.
The photographs here are historical stages of the project. They record the map’s appearance when those images were made, rather than providing a live tally of his travels.
A simple visual language
The outline provides the structure; colour records a change. You do not need to read a long caption to understand that some areas have a different significance from others.
That clarity is part of the design’s appeal. It also means that a large country can dominate visually even if the traveller spent much longer in a smaller one.
Our guide to world-map scale explains another aspect of how maps shape impressions. A map is always a particular way of representing experience, not the experience itself.
What does “visited” mean to you?
For a private travel record, you can choose your own definition. Perhaps you count an overnight stay, a meaningful stop or time spent exploring beyond an airport.


The useful thing is consistency with your purpose. If the map is meant to bring back memories, a short note about a meal or conversation may tell you more than whether a border has been coloured.
There is no need to turn a personal keepsake into a competition with someone who uses a different definition.
Add a second layer of memory
Try pairing each marked place with one detail: a sound, a name, a sketch or a sentence about something you learned. These small additions help distinguish two trips to the same country.
You can also map places within a city or region. A favourite walking route, a family visit and a newly discovered museum may be more meaningful than another large area filled on a world map.
For a different creative approach, see Teresa Lim’s travel embroidery, where individual scenes become their own records.
Choose a format you will enjoy keeping
A notebook, a wall map, a private photo album or a digital list can all use the same idea of gradual accumulation. They offer ways to try a visual travel diary without making a permanent body-art decision.
Passman’s project is distinctive because he made it his own. Your version can be equally personal at a smaller scale, built around the memories you actually want to revisit.

The idea developed across two places
The project began with an encounter in Utila, Honduras, where another traveller’s world-map tattoo suggested a way of recording journeys. The earlier account then places Passman’s own tattoo work during a stay in Antigua. Inspiration and execution were separate stages, just as later colouring became another stage each time. That progression makes the map a record of decisions as well as destinations, with its appearance changing as the travel story developed.
Four photographs preserve stages of the record
An early outline and a later coloured version do more than show a growing total. They preserve how the project looked before subsequent journeys changed it. The older forty-country caption and the dated report of sixty filled countries therefore belong to different moments. Keeping both in sequence lets the photographs function as a visual history. Neither figure gives a present count; each image records the map at a particular stage of his travels.
Sources, photography and further reading
Original feature and image attributions:
- billpassmanworldtattoo.blogspot.co.uk
- lh5.googleusercontent.com
- BuzzFeed
- I Just Saw More In 3 Minutes Than I’ve Seen In 3 Years. This Guy’s Video Is Epic.
- Follow Me – a Romantic Project Presented by a Traveling Couple
- The Ultimate Guide to Traveling When You’re Broke
- 3 Reasons to Travel While You’re Young
- ABC News’s February 2014 report
- guide to world-map scale
- Teresa Lim’s travel embroidery




It'll be a bitch hitting all of Russia, Asia, and Canada. Cheers to pain.
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