A hand reaches back towards the camera, another takes it, and a destination opens beyond the person leading the way. The FollowMeTo pose is simple enough to recognise almost instantly.

Murad and Nataly Osmann turned that repeated composition into a travel-photography series. The setting changes, but the connection between photographer, subject and viewer gives the pictures a shared identity.

Nataly Osmann reaching back towards the camera beside a Venetian canal
Nataly Osmann reaching back towards the camera beside a Venetian canal. Gallery attribution: Murad Osmann / FollowMeTo.

Two collaborators, one recognisable frame

Murad makes the photographs, while Nataly’s presence, movement and styling are central to the series. Describing the images only as a photographer following an unnamed woman misses that collaboration.

National Geographic’s account of its 2016 cover discusses the pair and their signature approach. The couple had married in 2015, so the early article’s girlfriend description belongs to an earlier period.

The historical photographs here come from the series’ early travel imagery. They are not a current itinerary or a live account of the pair’s movements.

Why the hand matters

The arm creates a line from the viewer’s position into the picture. It gives the camera a role in the scene rather than leaving it as a detached observer.

Nataly Osmann holding Murad’s hand by a pool overlooking Singapore in an early FollowMeTo photograph
Nataly Osmann holding Murad’s hand by a pool overlooking Singapore in an early FollowMeTo photograph. Gallery attribution: Murad Osmann / FollowMeTo.

The person in front supplies a familiar shape; the background supplies variation. Clothing, colour and architecture can either echo one another or create a deliberate contrast.

Try covering the hand in a photograph for a moment. The destination may remain attractive, but the image’s sense of invitation changes.

The setting still needs to be read

A recognisable pose does not explain a location by itself. A canal, courtyard or skyline becomes more informative when the caption identifies the place and the image’s context accurately.

Our FollowMeTo India feature looks at a more focused part of the project. Comparing a destination-specific sequence with the broader series shows how a repeated format can hold very different visual material.

The photographs are composed images, with choices about position, framing and appearance. They should not be read as complete records of the ordinary work, waiting and travel around them.

Make a picture that belongs to your own trip

Start with what you want to remember about the moment. It might be your companion laughing at a small detail, reading a map together or looking towards a place you have finally reached.

You can use a recurring idea without copying the exact pose. A shared object, a repeated colour or a photograph taken from the same distance can connect a set of images.

If another person is involved, let them help decide how they appear and where the picture will be shared. A travel portrait works best when making it is part of the enjoyment.

Let the photograph fit the place

Choose a position where stopping is permitted and where you are not blocking a route or stepping into someone’s private space. You do not need an exclusive-looking viewpoint for a picture to have meaning.

Our couples travel guide offers ways to make room for different interests on a shared trip. The strongest souvenir is often the image that recalls a moment you both enjoyed, with a composition that helps you remember why.

The Jay Alvarrez and Alexis Ren montage feature examines a different travel-image style and the choices that make a filmed holiday feel so compelling.