



The trip has not started, but you have already found a bakery you want to try. There is a walk saved on your map, a museum that caught your eye and a small collection of photographs that make the place feel a little less far away.
Looking forward to a journey can be enjoyable in its own right. The challenge is keeping that curiosity alive without turning the preparation into an endless search for the perfect hotel, route and restaurant.
Here is a gentler way to plan: make the important decisions, leave space for discovery and let a few good ideas give you something to look forward to.
What research says about anticipation
The 2014 study Waiting for Merlot, by Amit Kumar, Matthew Killingsworth and Thomas Gilovich, examined the feelings people experienced before consuming purchases. Across four studies, anticipation of experiences tended to bring more pleasure and excitement than waiting for material goods.
The research concerns experiential purchases broadly, rather than a guaranteed response to every holiday. It does not establish that more planning, greater spending or a farther destination produces more happiness. For a real trip, preparation can instead focus on manageable choices that make the journey easier to anticipate and organise.
If you arrived here through the old comparison between travel and marriage, our explanation of the original travel happiness survey sets out what that separate research actually reported.
Start with three things you would love to do
Before saving dozens of recommendations, write down three experiences that appeal to you. Make them specific enough to guide decisions: an unhurried coastal walk, a good local food experience or an afternoon exploring a historic town.
You now have a reason to choose one base over another and a way to judge whether an itinerary fits. The list can change as you learn more, but it stops every attractive photograph from becoming another obligation.
For example, someone dreaming of volcanic lakes and a slower island week might use our Azores guide to choose a manageable area. They do not need to visit every island for the trip to deliver what they wanted.
Keep a practical list and a pleasure list
The practical list holds the details that need resolving: transport, accommodation, relevant documents, bookings and the first-day plan. Work through those steadily.
The pleasure list holds the things you are curious about: a dish, a neighborhood, a story, a view. Browse it when you want to enjoy thinking about the trip. It does not need to become a schedule.
Separating essential decisions from optional ideas makes the planning list easier to use. An unfinished booking needs attention, while a fourth promising café can remain a pleasant possibility. The distinction leaves room to enjoy discovery without turning every new suggestion into another urgent task.
Give decisions a finishing point
Choose the conditions an accommodation option needs to meet before you start comparing. That might mean a workable location, a comfortable total price, suitable access and reliable arrival arrangements.
Once you find an option that meets the important conditions, decide how much more comparison is actually useful. You may still want to look around, but you do not have to keep reopening a settled choice simply because another photograph appears.
Before paying, read the current terms and confirm the full cost. Then save the details in one place and move on to the part of the trip you are excited about.
Make the destination a little more familiar
Learn a few polite words, read an account of the place’s history or look up the ingredients of a dish you would like to order. Choose something that adds understanding, rather than another list of things to collect.
You could learn why Meteora’s monasteries belong to both a religious tradition and a remarkable landscape. Or use our Riomaggiore guide to understand why checking the walking route matters as much as saving the harbor photograph.
A little context can give you better questions to ask when you arrive. Leave some unanswered; discovery is part of the pleasure.
For a shared trip, compare wishes before schedules
Ask everyone what they most want from the break and what they would happily skip. One person may picture an early walk while another is looking forward to a long breakfast. Knowing that early gives you room to plan a day with something for both.
A shared document can be helpful if it stays simple: confirmed plans, a few optional ideas and the details everyone needs. It should make the trip easier to discuss, rather than become a project that one person has to manage alone.
You can look forward to a small journey
If a holiday is not practical right now, choose an affordable outing that interests you: a new neighborhood, a nearby museum, a picnic or a day by the water. The suggestion is to put something enjoyable within reach, not to make spending a requirement for feeling better.
Pick a date, check the essentials and keep one nice detail to anticipate. A well-chosen Saturday can deserve its own little countdown.
For an example of choosing a destination around the kind of day you want, our Lake Garda guide compares different lakeside bases. A concrete choice like that can turn a long hotel search into a more useful shortlist.
A simple planning rhythm to try
- First sitting: agree on the purpose, rough dates and comfortable budget.
- Second sitting: settle transport, accommodation and arrival.
- Third sitting: choose a few activities and check anything that needs booking.
- Closer to departure: refresh opening arrangements, conditions and essential travel information.
This is a flexible example, not a rule about how long planning should take. The goal is to reach a point where you feel prepared enough to enjoy the approach of the trip.
Choose one detail for your pleasure list and give it a short note: what appeals to you, where you found it and what would make it fit the day. A bakery might belong near your accommodation, while a particular walk may need a separate morning. Keep the note as an option until the practical arrangements are clear. This lets anticipation remain enjoyable without allowing every attractive discovery to turn into another reservation you feel obliged to make.
Our original travel thoughts offer a few prompts for deciding what you would like the next journey to make room for.

Make anticipation concrete
The 2016 Booking.com survey reported that 72% of respondents enjoyed researching where to go and 80% found happiness in looking at maps and investigating places to visit. Those are self-reported reactions from a travel survey, not a requirement to keep browsing until the trip begins. The pleasant part can be learning something specific: what a neighbourhood looks like, what a museum contains or where a walk leads.
Choose one small discovery session. Read about a place that interests you, save the source and write a sentence about why you want to see it. That is more useful than collecting dozens of nearly identical photographs without deciding what they mean for your day.
Separate decisions from daydreaming
Some tasks have a clear finish: confirming the right station, checking an arrival time or recording an accommodation address. Other activities, such as looking at landscapes, can remain enjoyable browsing. Keeping them separate prevents a practical checklist from becoming an endless search for a supposedly perfect trip.
Once a decision meets your needs, give yourself permission to stop comparing. Use the remaining attention for the experience you are looking forward to. If new information changes an important detail, you can revisit that decision; ordinary uncertainty does not require rebuilding the whole itinerary. The aim is a journey you are pleased to take, with preparation that supports rather than consumes it.
Sources, photography and further reading
Original feature and image attributions:
- positively
- research
- Booking.com
- Thinking Humanity
- Waiting for Merlot
- explanation of the original travel happiness survey
- Azores guide
- Meteora’s monasteries
- Riomaggiore guide
- Lake Garda guide
- original travel thoughts
Current reference information, checked 15 September 2026:




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