ICONSPEAK is a travel T-shirt printed with nearly 40 simple pictures, from a bus and a bed to a beer and a hospital cross. When the words run out, you point at your chest. The idea came from a Swiss team who learned the hard way, on a broken-down motorbike in rural Vietnam, how far a drawing can get you.

Two travellers wearing ICONSPEAK icon-printed shirts
Photo: ICONSPEAK

Here is how the shirt started, which symbols it uses and how to make pictures work for you on the road.

How ICONSPEAK started in Vietnam

In 2013 co-founder George Horn was riding through Vietnam by motorbike with a friend when one of the bikes broke down. They were stuck in a small village where nobody spoke English or French, so they drew symbols on scraps of paper and cards to explain what they needed. It worked.

“We came up with the idea in 2013 when we were riding motorbikes through Vietnam and one broke down,” Horn told CNN. The obvious next step was to print the symbols on something a traveller always has: a T-shirt.

Traveller pointing to communication symbols on a black ICONSPEAK shirt
Photo: ICONSPEAK
Two ICONSPEAK shirts printed with communication symbols
ICONSPEAK shirts printed with travel symbols. Photo: ICONSPEAK.

The travel icons on the shirt

The set covers the questions travellers ask most often. Among the icons CNN listed are:

  • transport: bike, train, bus and airplane
  • a place to sleep: hotel or bed
  • food and drink, including beer
  • help: hospital
  • connection: Wi-Fi

The team removed any symbol that might offend somebody somewhere and left out religious images, so the shirt can be worn almost anywhere. Combined, two or three icons make a sentence: a clock and a boat ask when the next ferry leaves; a plate and a chilli ask where to find spicy street food.

Traveller in an icon shirt beside a local man, with conversation symbols overlaid
Photo: ICONSPEAK
Traveller pointing to his shirt at a counter, with an accommodation icon overlaid
Photo: ICONSPEAK

Shirts, bags and caps

CNN reported the shirts selling online for 33 US dollars, with tote bags, hats and tank tops in the same icon design. The company’s site is iconspeak.world.

Travel notebook, camera and map with clock, passport and plane symbols
Photo: ICONSPEAK
Snowy cabin photograph with night, cold-weather and accommodation icons
Photo: ICONSPEAK

Tips for talking with pictures abroad

Icons start the conversation; a few extra tools finish it:

  • Write the specifics. Carry your hotel’s name and address in the local script, and write numbers, dates and times on paper.
  • Download a language offline. Google Translate’s offline-language guidance explains how to save languages to your phone before you leave Wi-Fi behind.
  • Use a map. Ask people to point to the place, and confirm by pointing back.
  • Get proper help for serious matters. For allergies or medical needs, carry a written card in the local language.
Market display of chillies and limes with food and heat symbols
Photo: ICONSPEAK
Castle landscape with beer, pretzel and heart icons overlaid
Photo: ICONSPEAK
Traveller at an outdoor food table with heart, plate and heat symbols
Photo: ICONSPEAK

Our airport Wi-Fi guide helps when you land without a connection, and Carry-on packing shows how to travel light with the essentials close at hand.

Sources